Client Experience Resource: Customer Persona
BY
Shay Namdarian
A customer persona is a fictional, generalised representation of your key client.
By building personas for your key client segments it will allow your law firm to not only understand your clients better but personas are also vital input when designing and developing customer journeys.
Use this template to develop the customer personas at your law firm.
A customer persona is a fictional, generalised representation of your key client.
By building personas for your key client segments it will allow your law firm to not only understand your clients better but personas are also vital input when designing and developing customer journeys.
Use this template to develop the customer personas at your law firm.
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about the author
Shay Namdarian is GM of Customer Strategy at Collective Campus and the author of Stop Talking, Start Making - A Guide to Design Thinking. Shay has over ten years of experience working across a wide range of projects focusing on customer experience and design thinking. He is a regular speaker and facilitator on design thinking and has gained his experience across several consulting firms including Ernst & Young, Capgemini and Accenture. Shay has supported global organisations to embed customer-centric culture, working closely with law firms such as Clifford Chance, Pinsent Masons and ClaytonUtz
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